VISA - OLYMPIC AND PARALYMPIC GAMES 2024
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To move GenZ from apathy to enthusiasm about the Olympic Games 2024, we teamed up Team Visa athletes with creators in Fashion, Music, art and Gaming in six countries.
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These collaborations sparked incredible world-first ideas, including the first video game featuring a real Paralympian, the first Olympic swimmer turned into a musical instrument.
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Every Step was recorded and turned into a social-first docuseries in Every Market directed by Miranda May, which inspired an anthemic film directed by Salomon Lighthelm.
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270 Million impressions + 4.8 Million engagements
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Social Docuseries
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We teamed up an up-and-coming creator/maker with a local influencer and a Visa athlete in the UK, Poland, Spain, Germany and Italy. These unorthodox collabs yielded incredible outcomes, including the first-ever runner game featuring a real Paralympian or the first Olympic swimmer turned into a live musical instrument. These are our favourites:
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AOC Content
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Off the back of our big idea, we created over 750 social-first assets that delivered our message natively. Creating hype around the games and drawing GenZ closer to the Olympics.
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